How to price Product Bundles and Kits
Bundling products (also known as kitting) is one of the fastest ways for eCommerce brands to increase their Average Order Value (AOV) and move stagnant inventory. Our bundle pricing calculator helps you ensure these sets remain highly profitable.
The Bundle Pricing Strategy
When creating a successful bundle, you usually want to offer a perceived discount compared to buying the items à la carte. However, you must never sacrifice your minimum margin requirements.
- Calculate Total Cost: Add up the exact cost of every component. Don't forget to include the cost of the box, the ribbon, or the special packaging used for the kit.
- Set Target Margin: Use the calculator to determine the required retail price to hit your standard profit margin (e.g., 50%).
- Compare to À La Carte: Check if this new bundle price is lower than the sum of the individual retail prices. If it is, you have a compelling offer!
The Margin Formula
Sale Price = Total Component Cost ÷ (1 - Margin Percentage)
Note: You divide by the inverse of the margin. You do NOT multiply the cost by 1.50 to get a 50% margin (that's a 50% markup, which yields a 33% margin). Our calculator handles this complex math for you.
Manage complex kits with ease.
Zoho and other enterprise systems charge $100+/month just for the kitting add-on. Stash includes full Component & Kitting tracking in our standard $15/mo Founder Plan. When someone buys a bundle, Stash automatically deducts the stock from all the individual component SKUs.
Explore Stash Kitting